You should not be AB testing all the time. In a world of experimentation and agile, this might seem counterintuitive, but you should not be AB testing all the time. If you’ve ever run an AB test, you know how satisfying it is to design a test and let it run for a bit while eagerly tracking the results. Sharing the final results that might have moved the metric is the cherry on the cake.
You should NOT always be AB testing.
You should NOT always be AB testing.
You should NOT always be AB testing.
You should not be AB testing all the time. In a world of experimentation and agile, this might seem counterintuitive, but you should not be AB testing all the time. If you’ve ever run an AB test, you know how satisfying it is to design a test and let it run for a bit while eagerly tracking the results. Sharing the final results that might have moved the metric is the cherry on the cake.