Who owns Product Adoption in Product-Led Growth orgs?
priyabhatia.substack.com
Isn’t adoption a function of growth? Yes, it is. But who really owns adoption in product-led teams? Product❓ Growth team❓ Product Marketing❓ Lack of this clarity leads to inaction and confusion as to who owns what, ultimately leading to under-achieved goals and customers lost.
Who owns Product Adoption in Product-Led Growth orgs?
Who owns Product Adoption in Product-Led…
Who owns Product Adoption in Product-Led Growth orgs?
Isn’t adoption a function of growth? Yes, it is. But who really owns adoption in product-led teams? Product❓ Growth team❓ Product Marketing❓ Lack of this clarity leads to inaction and confusion as to who owns what, ultimately leading to under-achieved goals and customers lost.