I believe it can be further simplified down to the ratio of Funnel growth / Sales Team; If it starts to exceed 20-30 per sales person (at any stage) its time to invest in automating PQL/PQA. Investing in the Data Infrastructure and getting alignment then becomes necessary.
Hi,
Great post. Thanks!
We have started looking into PQL recently at the company I work and trying to figure our best indicators to use.
We are running a lot of models with analytics team.
Do you suggest using one of the tools you mentioned (like correlated or pocus) instead?
If so, which do you recommend the most and why?
Thanks,
Great framework.
I believe it can be further simplified down to the ratio of Funnel growth / Sales Team; If it starts to exceed 20-30 per sales person (at any stage) its time to invest in automating PQL/PQA. Investing in the Data Infrastructure and getting alignment then becomes necessary.