PQL or product-qualified lead is all the rage in the #PLG space these days. But have you tried to build one for your product? Whoever has tried doing this knows how difficult it is to build a PQL. First up, what is a PQL? A product-qualified lead is a customer showing a higher propensity to buy your product based on their engagement with it. It is demonstrated as a lead score often used by Sales teams to target the right customers.
Okay, so you want to do Product-Led Sales?
Okay, so you want to do Product-Led Sales?
Okay, so you want to do Product-Led Sales?
PQL or product-qualified lead is all the rage in the #PLG space these days. But have you tried to build one for your product? Whoever has tried doing this knows how difficult it is to build a PQL. First up, what is a PQL? A product-qualified lead is a customer showing a higher propensity to buy your product based on their engagement with it. It is demonstrated as a lead score often used by Sales teams to target the right customers.