Do product managers have a role to play in a product's GTM strategy?
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Are you one of those who thought GTM (go-to-market) was only a product marketing department’s role? If you did, let me bust some myths for you. Product managers have a considerable part to play in the go-to-market success of a feature. A Go-To-Market (GTM) strategy outlines a feature's ideal customers, target messaging, and product positioning for the launch.
Do product managers have a role to play in a product's GTM strategy?
Do product managers have a role to play in a…
Do product managers have a role to play in a product's GTM strategy?
Are you one of those who thought GTM (go-to-market) was only a product marketing department’s role? If you did, let me bust some myths for you. Product managers have a considerable part to play in the go-to-market success of a feature. A Go-To-Market (GTM) strategy outlines a feature's ideal customers, target messaging, and product positioning for the launch.