What do Growth PM's really do?

Growth PMs do everything a core PM does - at 10x the speed through experimentation!

Some skills that will help you quickly level up as a Growth PM:

1. Being obsessed with data

Growth PMs are not only data-driven (read data-informed) when outlining hypotheses for experiments and success metrics, but they are also curious about diving into data dashboards and metrics.

A good Growth PM analyzes various funnel metrics, cohort activation, and retention charts, track experiment results, etc., daily.

Being curious about these data points reveals the biggest opportunities to drive the following experiment.

2. Having a flexible roadmap
A Growth PM’s roadmap needs to be 10x flexible such that you are working on the highest impact opportunity. Experimenting is not cheap; hence, you must adjust rapidly as you learn and uncover new data points. You also cannot spend months building an experiment; instead, you need minimal viable tests.

3. Excellent influencer
You cannot grow in a vacuum. To make product-led growth an org-wide priority, a Growth PM needs to share the results of their experiments continually. Eventually, you want to create a repository of learnings for other functions to learn from. You need to be a product growth evangelist to realize the actual impact of your work.

4. Being obsessed with end-to-end customer experience:
Growth PMs obsess about customer problems in FTUX and how customers find the value they were promised. You also need to care about the overall customer journey to help users activate, convert and retain, not just a part of the product.

5. Partnering with Sales and Marketing
A Growth PM is typically in charge of improving the inbound customer funnel. Growth PMs, therefore, should regularly interface with the Revenue and Marketing side of the org to:
a. uncover areas of friction in customer sign-up and conversion
b. to run manual experiments - this helps build validation without writing a line of code

What did you think Growth PMs do?